Moses Martin, the younger sibling of Apple Martin, is making waves in the fashion industry as he embarks on his modeling career with Burberry's latest campaign, 'Escape to the Countryside'. This campaign showcases a group of friends, including Moses, Edie Campbell, Nora Attal, and Sang Woo Kim, embarking on a summer road trip through the English countryside. The images, captured by Chris Rhodes, feature the models posing during impromptu pit stops in villages and fields, ultimately ending their journey at a classic English manor estate, Deene Park in Northamptonshire.
What makes this campaign particularly intriguing is the exploration of the British summer and the idea of spontaneous road trips. Burberry's chief creative officer, Daniel Lee, emphasizes the essence of exploration and the memories made along the way, aligning with the brand's rich heritage in Britain. The campaign video, directed by Martin Senyszak, features the song 'For Hire' by Moses' band, People I've Met, adding a layer of personal connection and a sense of adventure.
The campaign showcases Burberry's fall 2026 collection, featuring the iconic house check in 'archive beige'. The accessories include a zip tote and bucket bag, as well as the Primrose and Pocket styles in coated canvas. The clothing line offers a blend of practicality and style, with water-resistant cotton gabardine for the men's Leadenham trench and a lightweight, ruched Tillydrine coat for women. This collection embodies the brand's commitment to both tradition and innovation.
Moses Martin's involvement in the campaign is a significant step in his modeling career, following in the footsteps of his sister Apple. The campaign's focus on the British countryside and the brand's historical connection to the region adds a layer of authenticity and charm. As an emerging model, Moses brings a fresh and youthful energy to the campaign, making it a memorable and captivating addition to Burberry's extensive portfolio.
In my opinion, this campaign is a testament to Burberry's ability to capture the essence of British summer and the spirit of exploration. The personal touch added by featuring Moses' band and his involvement in the campaign makes it even more special. It's a brilliant example of how fashion can be intertwined with storytelling, creating a captivating and meaningful experience for the audience.
